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Avoid “Pinkwashing” Scams this Breast Cancer Awareness Month

October is National Breast Cancer Awareness Month and many businesses are marketing “pink” products and services to support breast cancer charity groups and organizations. “Pinkwashing” is a practice by dishonest businesses who claim to support breast cancer research or services through the purchase of pink products, but pocket the donations instead. In 2015, the Federal Trade Commission (FTC) charged about a half a dozen charities who were charged with swindling nearly $200 million from donors. In order to make sure donations go to the right place, Better Business Bureau advises consumers to research pink product and charity claims before making a purchase or donation.

“The pink ribbon is not trademarked; any company or charity can use pink or a pink ribbon on their products”, said Mechele Agbayani Mills, President and CEO of BBB Serving Central East Texas. “So, it’s important to confirm that a business’ claim to partner with a charity is legitimate.”

While the majority of these efforts are trustworthy, consumers should take the following steps to ensure their efforts will go where they are needed:

  • Think before you pink: Remember to read labels on products carefully for disclosure of information. If you can’t find information, contact the business directly and ask the following questions: What portion of the purchase price will be donated to the charity? When will the charity receive the donated amount? What exactly is being funded? Are donations to the charity from the business capped? When is the last day to donate? Confirm the charity’s corporate partners. Many national breast cancer charities list corporate partners and sponsors on their website. Check to make sure the business you’re purchasing from is associated with the charity.
  • Use your head, as well as your heart. Think about the product that you are purchasing, is it something that you want or need? If the answer is no, then consider making a donation directly to the breast cancer charity of your choice. That way you know exactly how much money is going to the charity of your choice.
  • Keep an eye out for copycat charities. If you suspect a scam involving a ‘look-a-like charity,” do not give. Be watchful for names, logos, slogans or colors which are similar to the legitimate charity. Be wary of bold claims such as “100 percent of donations will go to the charity.” This is not true since all charities have fundraising, program and administrative costs. Be wary of vague claims, such as “all proceeds go to charity” or “your purchase will benefit a charity.” A disclosure should be provided that includes the actual or estimated purchase price amount the charity will receive directly.

Consumers can find reports on charities at The Wise Giving Alliance examines the percentage of its money a charity spends on programs, its governance, fund-raising, informational materials and effectiveness. Charities who meet all 20 BBB Standards for Charity Accountability can become BBB Accredited Charities.

For more information about how to be a savvy consumer and donor, go to To report fraudulent activity or unscrupulous business practices, please call the BBB Hotline: (903)581-8373 or use BBB Scam Tracker.



Online Dating Scams Give Love a Bad Name

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Over the years, the internet has become a major resource for people looking for love. According to a 2015 survey by Pew Research Center, 15 percent of U.S. adults have used online dating sites or mobile dating apps. With more people using online dating, scammers are taking advantage by creating compelling backstories, full-fledged identities then trick you into falling for somebody who doesn’t exist. Better Business Bureau serving Central East Texas (BBB) urges consumers to be on the lookout for scams being populated on online dating websites and on social networks.

“The romance scam is very similar to other types of consumer fraud, however, in this case the scammer’s main tool is affection and eventually love,” said Mechele Agbayani Mills, president and CEO of BBB Central East Texas. “They use this feigned devotion to swindle thousands, and sometimes tens of thousands of dollars from their prey”.

Targeting single and widowed men and women, love scammers are setting up fake profiles committing anywhere from three to twelve months to woo their victims into emptying their pockets. Often times scammers claim to be in the military or working overseas as a reason to not meet you in person.

BBB warns consumers of the following love scam operator tactics:

  • They claim to be from the U.S., but they are overseas for business or family matters.
  • They profess their love at warp speed, usually within 24-48 hours.
  • They send gifts within the first few weeks of contact both to endear their victims to them as well as to confirm their victim’s address.
  • Many claim to have lost a spouse in a tragic accident.
  • They insist you keep the relationship a secret.

BBB offers the following tips to help avoid heartbreak:

  • Never send money to someone you have never met and whom you don’t know well. If you are asked to send funds via wire transfer, prepaid credit card, Green Dot Moneypack, or any unusual method of payment, discontinue contact immediately. If you refuse to send money to a scam artist, they will move on to someone else.
  • Don’t click on links or open attachments. Links can download malware onto your computer which are designed to retrieve information and compromise your identity.
  • Never share personally identifiable information. Refrain from sharing banking and credit card information, birthday and Social Security number with anyone you don’t know.
  • Don’t be pressured to act immediately. Scammers typically make you think something is scarce. They want to push you into action before you have time to think or to discuss it with a family member, friend or financial advisor.
  • Be cautious about what you share online. Be sure to use privacy settings on all social media and online accounts. Imposters often get information about their targets from their online interactions and can make themselves sound like a friend or family member because they know so much about you.

For more information on how to be a savvy consumer, go to To report fraudulent activity or unscrupulous business practices, please use BBB Scam Tracker or call the BBB Hotline: (903)581-8373)

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BBB to Host Shred Events in October

Better Business Bureau serving Central East Texas is hosting Shred Events in your area in October.  The events are designed to help individuals and small businesses fight identity theft by offering free shredding services for up to three (3) boxes or bags of documents per vehicle.  For these events BBB will be joined by partners; City of Van, Austin Bank, Lindale Chamber of Commerce, Shred-It, and Ark-La Tex Shredding Co., Inc.

“Individuals and small businesses should be proactive in protecting their personal information and that of their clients”, said Betsie Chimney, Engagement Specialist for BBB serving Central East Texas.  “The first rule in identity protection is if you don’t need it, destroy it responsibly.”

Shred-It and Ark-La Tex Shredding Co., Inc. are generously donating their shredding services for the events.  Shredder trucks and volunteers will be on hand to assist with shredding documents and hand out information on identity theft protection best practices.

BBB serving Central East Texas is part of an expansive network of BBBs across North America that collaborate to produce Secure Your ID Day Events.  The program is a BBB branded identity theft, fraud prevention and educational initiative that features on-site document destruction and distribution of identity protection tips and resources to local communities.

October Shred Days are as follows:

BBB Shred Day Co-Sponsored by City of Van & Shred-It

Date:  Tuesday, October 3, 2017

Time:  8:00 a.m. – 12:00 p.m.

Location:  Van City Hall, 133 W. Main St., Van Tx

BBB Shred Day Co-Sponsored by Austin Bank & Shred-It

Date:  Saturday, October 14, 2017

Time:  12:30 p.m. – 4:00 p.m.

Location:  Austin Bank, 9111 NW Loop 281, Longview, Tx

BBB Shred Day Co-Sponsored by Lindale Chamber of Commerce & Ark-La Tex Shredding Co., Inc.

Date:  Tuesday, October 24, 2017

Time:  9:00 a.m. – 12:00 p.m.

Location:  Lindale Chamber of Commerce, 205 S. Main St., Lindale, Tx

For more information about these events, contact BBB at 903-581-5704 or by going to


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BBB Tips in Light of the Equifax Databreach


One of the nation’s thee major credit reporting agencies, Equifax experienced a data breach from mid-May through July. According to Equifax, 143 million American consumers person information was compromised. The hackers accessed names, social security numbers, birth dates, addresses and a few driver’s license numbers. They also stole 209,000 credit card numbers and 182,000 dispute documents with personal identifying information. The United Kingdom and Canada was affected as well.

“Being proactive is very important, as it does help reduce the chances of having your identity compromised”, said Mechele Agbayani Mills, President and CEO of BBB serving Central East Texas. “However, there’s never a guarantee that your information won’t get exposed. “

Better Business Bureau and the Federal Trade Commission offers the following tips to help protect yourself after a data breach:

  • Stay calm. Consumers are not liable for fraudulent charges on stolen account numbers.
  • Check your credit reports. Go to for a free credit check from the three major credit reporting agencies. This is the only website authorized by the Federal Trade Commission to provide you with a free annual credit report. Be wary of ads, emails and social media messages for other services.
  • Consider a credit freeze or fraud alert. A credit freeze makes it harder for someone to open a new account with your information. However, it won’t prevent a thief from making charges to existing accounts. A fraud alert flags your credit reports, alerting potential lenders to verify the identity of anyone attempting to open an account in your name. Fraud alerts are free and don’t interfere with instant credit. However, it relies entirely on the diligence of the person performing the credit check and must be reinstated every 90 day days in most cases.
  • Monitor your financial accounts. Check your bank statements online regularly and alert your bank if you see fraudulent charges. Keep receipts in case you need to prove which charges you authorized and ones you didn’t.
  • Beware of phishing scams. Be on alert of scammers who may purport to be from the retailer, your bank, or credit card issuer, telling you that your card was compromised and suggesting actions to “fix” the problem. Phishing emails may attempt to fool you into providing your credit card information, or ask you to click on a link or open an attachment, which can download malware onto your computer

Equifax has created a website to assist consumers in determining if their information has been impacted and to sign up for credit file monitoring and identity theft protection. A dedicated call center is set up to assist consumers seven days a week from 7-1 a.m. EST at 1-866-447-7559.

For more tips on how to be a savvy consumer, go to To report fraudulent activity or unscrupulous business practices, call the BBB Hotline: 903-581-8373 or report it via BBB ScamTracker.

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