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FRESH 15: Encouraging a Healthier Lifestyle

By Holli Conley

While spring is always a busy time in Tyler, you might have noticed even more visitors descending on us the past couple of years because of the FRESH 15 – 15K, 5K and 1K, held at FRESH by Brookshire’s and set for March 5th.

FRESH 15 was created to provide East Texas with a world-class running event, and to inspire participants of all ages towards a healthier lifestyle. Perhaps what’s most unique about this race is that 100% of the money generated is given back to charitable organizations.

There were 2,800 runners in the inaugural race, which grew to 3,400 last year, and is anticipated to be more than 4,000 this year. Approximately 40% of these runners are not from Tyler, resulting in a large economic impact to the local community and businesses, not to mention the charities that benefit from the donations received from race revenue.

fresh15-1“We are excited for the continued growth of FRESH 15,” said Trent Brookshire, Brookshire’s Senior Vice President. “Because we donate 100% of runner revenue to charity, every single registration makes a difference.”

Last year the event raised more than $140,000 for charity, which included Bethesda Health Clinic and Team Red, White & Blue, and this year the goal is to top it.

FRESH 15 is a race the entire community can be proud to support, and there are many ways to do so. From the athletes’ participation, to the pace team, to the volunteers, the opportunities are many to help make it a successful event.

According to race organizers, FRESH 15 would not be a reality without the support of community members.

“We have been excited to support FRESH 15 because we believe in the impact the event has on the community,” Shari Lee, General Manager of Visit Tyler said. “Not only do local charities benefit, but local businesses as well. With more than 40% of racers coming from out of town, this brings more people into the community staying in hotels, eating at restaurants, buying gas at the gas stations, and shopping at FRESH, among many other things they will do throughout their visit.”

One of the good things about FRESH 15 is the race is accessible to runners of all levels, from beginners to elite athletes. The main event is the 15K, however, for those who prefer shorter distances, the event also features a 5K as well as a kids’ 1K for ages 12 and under.

IMG_1765According to Trent Brookshire, challenging runners of all skills levels is important because they believe that motivating someone to become or stay active can change a life. FRESH 15 also offers training plans, and an annual running clinic to help runners get off the couch and prepare for the big day.

The race course is a scenic view of South Tyler, which starts and ends at Brookshire’s environmentally-friendly store, FRESH by Brookshire’s. Athletes will encounter a few hills along the route including the biggie, Heartbreak Hill, but there will be enthusiastic course cheerleaders from the community cheering runners on to the finish line.

“The support from the community was felt along the race course as people lined the course to cheer along the [runners],” Zach Ginnings, FRESH 15 runner said. “There were very few, if any, places where you couldn’t see someone ahead to cheer you on.”

The “Lil’ FRESHie 1K” is for children 12 and under and is held inside the FRESH parking lot. The race takes children on a route that is approximately 0.6 miles long.

In keeping with tradition, runners will be delighted to learn that the goody bag, or swag bag as runners say, will include grocery items, a technical running hat, dri-fit shirt, and all race day photos are provided at no cost to the participant. In addition, a post-race concert by The Voice’s Chance Pena, a local hometown star, will take place after the race.

If you are interested in running, registration is open until race day, but register early to save on the registration fee.

Not a runner? Not a problem! There are still plenty of opportunities to participate in the event. FRESH 15 encourages everyone to get involved in some capacity. It takes several hundred volunteers from the community to come together to make this event a success; every person makes a difference. The easiest is to come watch the race and cheer on the athletes.

For more information on registering to run or becoming a volunteer, visit www.FRESH15k.com.

Easter

April 21st: Lead the Way 5K and more Upcoming Races

To be listed here is free! Send us info for your event go HERE.

To add a walk, run, or biking event, please send to, eguidemagazine@gmail.com. It is always free to list any event.

April 21st – Lead the Way 5K – Bring the whole family and come out and support our area schools. Register at tylerisd.org. This will begin at 8am and be held at Dr. Bryan C Jack Elementary, 1900 Balsam Gap Rd., Tyler.

April 28th – Diva Du will be held in Tyler. This beginner-friendly race now has an added distance for those seeking more of a challenge as well as a 5K option for those who still want to enjoy the Diva treatment without the full duathlon commitment. For more info go to facebook.com/thedivadu.

April 28th – Tyler Rose City Miracle Run – Run for the kids who can’t. Run for the kids in your life. Run to make miracles. Simply lacing up your shoes and participating in the 2018 Tyler Rose City Miracle Run can help make miracles for the sick and injured kids of Northeast Texas. This will be held at Rose Rudman Park, Tyler starting at 8am. Register at localraces.com.

May 12th – 2018 Komen Tyler Race for the Cure® Save the date for the 20th Anniversary of the Susan G. Komen Tyler Race for the Cure. At 7am, the Survivor Celebration opens. 8am, the Kids Dash begins. 9am, the 5k starts. This annual event raises funds for the breast cancer movement, thanks to supporters and survivors who step up and take action by fundraising for the cause. This will start at Bergfeld Park, 1501 S. Broadway, Tyler. To register go to komenectx.org.

July 4th – Freedom Fighter 5K will be held at Bergfeld Park. Registration is currently open at secure.getmeregistered.com/get_information.php?event_id=128684.

September 22nd – Pineywoods Ultra – Run through deep East Texas pine forests on a scenic course underneath towering pines. This diverse, single track course, almost entirely underneath a canopy of 100-foot tall pine timber, will keep you captivated as you navigate rolling hills through rooty and pine needle conditioned trails. Enjoy a post race refreshing swim in the 64-acre spring-fed lake while you rest and recover. As home to the forest race in our eco series, you won’t want to miss this unique chance to run with deer through the deep piney wood forests of Eastern Texas. This is a 5k, 10k, 25k, 50k, and 100k. Wind through deep green pine forests on rooty single track while chasing deer and other wildlife. Enjoy the dizzying and majestic pine canopy above as you are shaded on your adventure. Register at ultraexpeditions.com/thepineywoodsultra 

September 29th – ZERO Prostate Cancer Run/Walk features a 5K run/walk, 1 mile walk, Kids’ Superhero Dash for Dad, and virtual Snooze for Dudes program. ZERO is proud to partner with Urology Tyler, PA to end prostate cancer. Stick around for the family-friendly post-race celebration. Run/walk participants will receive tech shirts, free food and prizes, and the opportunity to connect with others who are impacted by prostate cancer. To register, go to support.zerocancer.org.

October 13th – 2018 Corkscrew Half will be held at Kiepersol Winery, 3933 FM 344 in Bullard. Register by e-mailing itri365meredith@gmail.com.

December 2nd – 2018 Tyler Half Marathon & 5K – This event will give athletes a tour unlike any other through the Rose City of Tyler, Texas. The event will start and finish from TB Butler Fountain Square in the center of downtown Tyler, Texas. More information can be found at tylerhalf.events and be sure to follow The Tyler Half Marathon & 5K on facebook.com/events/1565352873583566/

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Susan G. Komen 2018 Tyler Race For The Cure®

Registration is open for the 20th annual Susan G. Komen Tyler Race for the Cure® set for Saturday, May 12, 2018, at Bergfeld Park. This year’s Race co-chairs are Angie Loosely and Danielle Sepulveda. Their goal is to further the Komen mission by reminding our community that it takes everyone to help raise awareness and funds to help the medically underserved get the breast health screenings, education and resources they need.

The Komen Race Series is the world’s largest and most successful education and fundraising event for breast cancer. This is the largest event for our community to celebrate breast cancer survivors, honor those we have lost, and serve those in need. Breast Cancer Survivors who wish to be recognized will receive a pink SURVIVOR t-shirt as part of their registration. Beginning at 7am breast cancer survivors will be treated to a breakfast during their celebration on the tennis courts at Bergfeld Park, followed by the survivor group photo which will take place at 8am. In addition, all participants are encouraged to wear “in memory” or “in honor” back signs, honoring loved ones for their strength and courage. This is one of the signature traditions that make the Komen Race for the Cure® so unique.

Call (903)561-6992 or visit komenectx.org to register or to find more information about the 2018 Race for the Cure®. Online registration is open and continues through Friday, May 11th, 2018. Along with a registration form, participants are encouraged to download a pledge sheet for the Power of 10 and help raise funds for the Susan G. Komen Tyler Race for the Cure®. Donations through fundraising are a substantial part of our revenue each year. Every dollar raised goes toward screening mammograms, education and research.

Online registration is $30 Adult (18+), $30 for Survivor, $20 for youth (up to 17 years of age), and $30 Sleep In for the Cure.

Seventy-five percent of the net proceeds from the Komen Tyler Race for the Cure® stay in the local community to fund breast health screenings and educational projects. The remaining twenty-five percent is used to fund national research projects. Sponsorships for the Race are currently being accepted, with packages starting at $500.

The Susan G. Komen promise is to save lives and end breast cancer forever by empowering people, ensuring quality care for all and energizing science to find the cures. Our vision is a world without breast cancer. For more info visit komen.org or call 1(800)-GO-KOMEN.

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Warmer Weather Calls for 5K’s, Fun Runs & Much More

stanleys bbq tyler tx eguide magazine

To add a walk, run, or biking event, please send to, eguidemagazine@gmail.com. It is always free to list any event.

April 7th – Tyler Run for Autism– Join this 7th annual run inspired with the purpose of raising funds to provide much needed Applied Behavior Analysis (ABA) therapy for children on the autism spectrum in East Texas. 100% of the funds raised are given back to children enrolled at The Treatment and Learning Center for Children with Autism (TLC) or Autism Response Team of East Texas (A.R.T.). Register at tylerrunforautism.org.

April 7th – The 7th Annual Home Run 5K/10K and Kids Fun Run hosted by Sky Ranch Camps in Van, Texas will be held at The Cannery in Lindale. All proceeds go to build one home a year for a deserving family in the Lindale/Tyler area. The 10K will begin at 8:15am, the 5K at 8:30am and the Kids Fun Run will be at 9:30am. For more information about the ministry, the race, or to register, you can visit proverbs1917ministries.org.

April 14th – Nightwalk for Hope – Held annually, this nighttime walk will be held 5:30-9pm at Rose Rudman Trail. Come together as a community to walk 2.5 miles through Rose Rudman Park as you carry lanterns to light up the night, symbolizing hope and freedom for those silenced by modern day slavery. Register at nightwalkforhope.org. This is sponsored by For The Silent. This family-friendly fundraiser includes multiple food trucks, children’s activities, music from El Guapo Records, and more. As the sun sets around 8:15pm, they will conclude the night with a 2-mile walk on a section of the Rose Rudman trail.

April 21st – Lead the Way 5K – Bring the whole family and come out and support our area schools. Register at tylerisd.org. This will begin at 8am and be held at Dr. Bryan C Jack Elementary, 1900 Balsam Gap Rd., Tyler.

April 28th – Diva Du will be held in Tyler. This beginner-friendly race, now has an added distance for those seeking more of a challenge as well as a 5K option for those who still want to enjoy the Diva treatment without the full duathlon commitment. For more info go to facebook.com/thedivadu.

April 28th – Tyler Rose City Miracle Run – Run for the kids who can’t. Run for the kids in your life. Run to make miracles. Simply lacing up your shoes and participating in the 2018 Tyler Rose City Miracle Run can help make miracles for the sick and injured kids of Northeast Texas. This will be held at Rose Rudman Park, Tyler starting at 8am. Register at localraces.com.

May 12th – 2018 Komen Tyler Race for the Cure® Save the date for the 20th Anniversary of the Susan G. Komen Tyler Race for the Cure. At 7am, the Survivor Celebration opens. 8am, the Kids Dash begins. 9am, the 5k starts. This annual event raises funds for the breast cancer movement, thanks to supporters and survivors who step up and take action by fundraising for the cause. This will start at Bergfeld Park, 1501 S. Broadway, Tyler. To register go to komenectx.org.

July 4th – Freedom Fighter 5K will be held at Bergfeld Park. Registration is currently open at facebook.com/events/1219303424838365.

September 22nd – Pineywoods Ultra – Run through deep East Texas pine forests on a scenic course underneath towering pines. This diverse, single track course, almost entirely underneath a canopy of 100-foot tall pine timber, will keep you captivated as you navigate rolling hills through rooty and pine needle conditioned trails. Enjoy a post race refreshing swim in the 64-acre spring-fed lake while you rest and recover. As home to the forest race in our eco series, you won’t want to miss this unique chance to run with deer through the deep piney wood forests of Eastern Texas. This is a 5k, 10k, 25k, 50k, and 100k. Wind through deep green pine forests on rooty single track while chasing deer and other wildlife. Enjoy the dizzying and majestic pine canopy above as you are shaded on your adventure. Register at ultraexpeditions.com/the-piney-woods-ultra.

September 29th – ZERO Prostate Cancer Run/Walk features a 5K run/walk, 1 mile walk, Kids’ Superhero Dash for Dad, and virtual Snooze for Dudes program. ZERO is proud to partner with Urology Tyler, PA to end prostate cancer. Stick around for the family-friendly post-race celebration. Run/walk participants will receive tech shirts, free food and prizes, and the opportunity to connect with others who are impacted by prostate cancer. To register, go to support.zerocancer.org.

October 13th – 2018 Corkscrew Half will be held at Kiepersol Winery, 21508 Merlot Ln., in Tyler. Register by e-mailing itri365meredith@gmail.com.

December 2nd – 2018 Tyler Half Marathon & 5K – This event will give athletes a tour unlike any other through the Rose City of Tyler, Texas. The event will start and finish from TB Butler Fountain Square in the center of downtown Tyler, Texas. More information can be found at tylerhalf.events and be sure to follow The Tyler Half Marathon & 5K on facebook.com/events/1565352873583566/.

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