Sept. 23rd: Rose City Fiesta Festival


Tyler Hispanic Business Alliance announces Rose City Fiesta

The Tyler HBA announced today its plans to host the first ever Hispanic celebration during Hispanic Heritage Month. The event will be held on Saturday, September 23rd from 2-10pm at the downtown plaza in Tyler. Sponsored by Brookshire’s and Super 1 Foods, this will be the first of its kind to celebrate and honor the many contributions Hispanics have made to the United States during Hispanic Heritage Month in Tyler, Texas.

The all-day family-friendly fiesta will feature live music by Maximo Norte, La Luz Roja de San Marcos de Baldemar y Raul, La Sonora Dinamita, Los Morros and Grupo Latitude. There will be food, vendors, kids’ activities and an entire day of fun for all age groups. No entrance fee will be required. However, the Tyler HBA is a non-profit organization and will be accepting donations.

Tyler HBA President and Marketing Supervisor at Brookshire Grocery Company, Jim Bodenhamer said, “BGC is pleased to partner with the Tyler Hispanic Business Alliance and be the title sponsor of the first Rose City Fiesta celebration. I would like to thank our supporting vendors Frito-Lay, Mondelez, Mission, Tabasco, Kellogg’s, Takis, La Vaquita, Heineken, Tecate, Dos Equis, Modelo and Corona, who are sponsoring this exciting family event. I encourage everyone to show their support for the community by joining the festivities.”

“Our organization has done an amazing job of building programs and initiatives that not only connect people and the community but also celebrate our heritage, culture, tradition, and diversity. This is what Rose City Fiesta is all about, showcasing the many contributions that our Hispanic and Latino community have contributed to the U.S. and what better time to celebrate it–but during our Hispanic Heritage Month,” Rangel said.

Tyler HBA Executive Director Nancy Rangel said, “The Tyler HBA is excited and thrilled to not only present the first Hispanic celebration held during Hispanic Heritage Month in this area, but also proud of the support our community shares in hosting an event of this caliber to Tyler. We are also proud to have Brookshire’s and Super 1 Foods as our title sponsor, and local sponsors include Palateria Polar, La Tiendita, TBH, City of Tyler, State Farm Insurance John Merrill, Remax Juan Gonzalez, Tyler Junior College, State Farm Insurance Michael Munn; Media Sponsors include Vita Latina Magazine Alpha Media, Telemundo Este de Texas KLTV 7.3 & Noticias del Este de Texas, Mega 99.3 Reynolds Radio Tyler, TX, La Vida TV, La Invasora 96.7 Tyler, TX & La Invasora 92.3 Shreveport, LA Alpha Media, Mix 93.1 Townsquare Media, Super 103.1 & Fun 95.3 & 102.3 East Texas Results Media and JJO Radio.

For more information or sponsorship/vendor opportunities, please contact Nancy A. Rangel, Executive Director at or (903)245-0544.