Saturday, September 18, 2021

By Johnny Griffith

So there’s an old saying that has something to do with ‘dynamite comes in small packages’ and that certainly holds true with the two talented, dynamic artists in the East Texas duo Southern Charm. Both hailing from small East Texas towns, Shelby Ballenger and Billie Jo Sewell have been making a name for themselves both as successful solo artists and the fast rising duet, Southern Charm. Both artists have honed their crafts on many local stages and along the way found they had a knack for harmony and similar musical interests. Borne of a shared passion and great timing, Southern Charm takes advantage of each artist’s unique vocal ability and is greater than the sum of its parts…which is saying something because Shelby and Billie Jo both have burgeoning solo careers in their own right. So much so that Southern Charm as a duet has to book six months in advance and then they have a seven show run in seven east Texas venues.

We caught up with them in the middle of this latest run to get some more background on these ladies and their “Southern Charm.”

Johnny: When did you two first take up an interest in music?

Shelby: From the age of 13 I began singing at The Wylie Opry. From there, I was self-taught to play the guitar. I eventually began going to open mic nights all around north Texas to make a name for myself. About 2 years ago, I was fortunate enough to be able to quit my day job and pursue music full time. I haven’t looked back.

Billie Jo: I started singing when I was 4 years old and grew up singing in church. I went from singing at church to Opry’s, restaurants, and festivals, to opening for people such as Ray Price, Gene Watson, Justin Moore, Mike Ryan, and Stoney LaRue. I had the honor to be on “The Voice” where I made top 150 on season 6 and recently I made top 100 on “American Idol.” I just recently signed to TXM Records and am currently in the studio working on my first country single!

Johnny: Who were some of your early influences?

Shelby: I always looked up to dominant female singers growing up. My lead inspirations were Shania Twain, Lee Ann Rimes, and The Dixie Chicks. When I began songwriting, I leaned on lyrics by Chris Stapleton, Miranda Lambert, and local artists such as Meredith Crawford and Matt Grisby for inspiration.

Billie Jo: I was raised by my grandparents so I was inspired by the oldies but goodies, as I like to call them, such as George Jones, Ray Price, Loretta Lynn, Tammy Wynette, and many others.

Johnny: When did you decide music was more than just another hobby and was something worth pursuing?

Shelby: Once I began taking the stage with my guitar, people began talking about the talent and potential I had. I tried to make an impression at every new venue and began to see the joy it brought to people listening. I began entering songwriting competitions once my repertoire grew and placed with within the top four each time out of hundreds of hopefuls.

Billie Jo: I knew at a very early age that God didn’t give me this voice to just sing at home. I just knew that He gave me this voice to share with the world and that one day this would be my full time career which, gratefully, I’m very close to being able to say. I’ve always wanted to use my gift that God gave me in hopes that the audience may come to know Him through my music and testimony.

Johnny: How did you two first meet and when did the idea of a duo project come up?

Shelby & Billie Jo: We met at an East Texas singing competition a little over four years ago. From there, we became instant best friends.

Johnny: When and where was your first show as Southern Charm?

Shelby & Billie Jo: Our first official show was at The Foxhole where we won a karaoke competition. We took home $2,500 which made it our first paid gig together. From there Southern Charm played The Forge in Ben Wheeler and then our solo careers started taking off. We now book six months in advance for the Southern Charm East Texas Tour.

Johnny: How about the name? Where did that idea come from?

Shelby: Billie Jo’s son Chandler won most handsome baby boy at the Emory Rains pageant in 2014. I saw Billie Jo make a post on Facebook needing a car to ride in the parade with. I offered her convertible slug bug for the event. While we were in the car, we started trying out songs to sing together. I mentioned that I’d always wanted to put a duo together and name the act Southern Charm. Billie Jo loved the idea so we ran with it!

Johnny: How would you describe your sound?

Shelby: Southern Charm’s sound has a pure tone and the harmonies blend extremely well. I [Shelby] have more of the bluesy tone and Billie Jo brings the powerhouse country twang. Together, our voices mesh to create a unique country sound.

Johnny: What do you feel you bring to the table individually that compliments your partner on stage?

Shelby & Billie Jo: We know the dynamics of music. We never try to overpower each other onstage and that’s something every duo needs in order to be successful.

Johnny: About how many originals do you try to work in during a show?

Shelby & Billie Jo: We try to work in all of our most favorite originals at each and every show. Usually there’s about four to five each.

Johnny: You’ve had a busy summer already, what’s coming up on the radar the rest of the year that you’re excited about?

Shelby: I’m currently working on my full album with Joe Austin as producer. I’ve written 12 brand new songs and my new single “Heartbreaks & Hangovers” will be released late July while the album will drop next summer.

Billie Jo: I have a big secret I’ll be able to announce in a couple months about where I will be on the National Stage. Currently I’m in the studio with Chad Mauldin and Mauldin Productions working on my new single that will be released in early August.

Johnny: What can a first timer expect at a Southern Charm show?

Shelby & Billie Joe: Harmonies that give goosebumps and two best friends shining, as they do what they love onstage.

Keep up with Southern Charm online at facebook.com/southerncharmmusic.

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