Black Friday is for the big boxes. Pink Friday is for our neighbors.
Pink Friday is a nationwide movement, started in 2020 by The Boutique Hub, that flips holiday shopping on its head: shop small FIRST, on **Friday, November 20, 2026**, before the Black Friday rush. Thousands of independent retailers across the country take part under the banner **#SupportSmallFirst** — and boutiques right here in Tyler and East Texas are joining in with extended hours, special deals, giveaways, sip-and-shop evenings and more.
Every shop and event in the list below is a local Pink Friday participant. Plan your route, grab a friend, and start your holiday shopping where it counts: at home.
And check back — we’re adding more shops as they announce their Pink Friday plans!
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